Hierarchy Exercises

Working efficiently, create 25 exercises exploring type placement along different axial systems. Within these compositions, freely mix and use the following text styling: leading, indent, scale, weight and style shifts, orientation.

Create five each of the following examples of axial alignment. Your axis lines are for orientation only, do not include them in the compositions. Draw your axis lines and put them on a separate locked layer for reference. **When creating these, keep in mind your designer. How can their process influence the way that you work? Can you lay out the type in a way that conceptually relates to your designer?



1. Single axis: use one imaginary line as your axis, align text extending in both directions
2. Angled axis: use one vertical and one angled axis as alignment guides.
3. Multiple vertical axes: use more than 2 axes
4. Crossed axis: cross two axis lines at 90 degrees, angle and placement of lines are up to you
5. Free axis: Pick your own axis and orientation to use as an alignment guide.

Create a PDF of your InDesign exercises and have ready to put on a flash drive at the beginning of class. Have your top 5 printed, trimmed and pinned-up for class. 

CONTENT: 
Free Lecture
Name of your lecture 
March 17, 2015, 5:30pm 
Location: Fine Arts Building, Room 213 or Vol Walker Hall, Room 250 
University of Arkansas, Fayetteville Campus 
Name of Designer
web address for designer
web address for art.uark.edu