Project Two: Design Lecture Poster

Investigate the process and work of a designer to inform and inspire your own work

objectives

• Explore typographic and graphic hierarchy

• Investigate the process and work of a designer to inform and inspire your own work

• Apply a graphic system across a range of media and objects (if time allows)

description

Explore typographic and graphic hierarchy through the design of a poster announcing a hypothetical design lecture at The University of Arkansas. The goal is to visually represent the designer’s approach to their work, not to copy their style. We will discuss this at length throughout the project.

beginning process

1. Research your designer in the library and online, collecting images representative of their work, quotes (from the designer or others) representative of their ideology, philosophy and influence as well as historical, biographical information. Make sure to take notes and cite all of your sources. Develop an understanding of why they are well-known or respected so you can share that information with the rest of class. 

2. Photograph. After you’ve done your research, go to Vol Walker Hall or the Fine Arts Building and photograph it from your designer’s perspective: How would they look through the lens? What would be important to them to illuminate: inside or outside, detail/micro or aggregate/macro, somewhere in between, or both? Minimum of 30 photographs. The lecture will be taking hypothetical place in either: Room 250, Vol Walker Hall or 212, Fine Arts Building. 

3. Presentations. Assemble your research and photos into a presentation to give to the whole class. This will be projected, and you will talk us through your research to give us an overview of your designer. Keynote is required. Put your photos (minimum 30, with at least 5 edited) at the end of the presentation and tell us why you shot what you did. An example presentation will be shared. 

Designer Assignments:

(you can trade if you'd like)

Jared: Armin Hoffman

David: Wolfgang Weingart

Scott: Neville Brody

Ben: Bradbury Thompson

Marisol: Paula Scher

Ayla: Jessica Hische

Hayley: Deborah Sussman 

Aricka: Gail Swanlund

Marissa: Jessica Walsh

Ashlyn: Robynne Raye

Sara: Cipe Pineles 

Casey: Louise Fili

Mallory: Gail Anderson